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How did you choose the name "Hunter Vision"?

So there it was, Hunter Vision became the name. Just like naming your kid, it is hard a few years in to imagine the name being anything else.

By Joel Hunter, MD
Hunter Vision Door

Kaila is one of our ophthalmic technicians, and she just may be among the best ophthalmic techs on Earth. She's going to medical school this year, and it makes me happy for humanity and sad for Hunter Vision. It's probably about 60/40 happy to sad. She was kind enough to write a list of questions that might be good subjects for blogs on LASIK and cataract surgery. One of the them was, "How did you guys arrive at the name Hunter Vision for the practice?"

My brother Josh and I started actively planning out the details of this place about eight years ago, and without really deciding to, we just referred to it as Hunter LASIK. We still have a 30-page Word document entitled "Hunter LASIK Manifesto" that was written over emails back and forth over the course of a year while I was in Virginia completing my internship. We realized that it'd be better not to pigeon-hole ourselves with the name of just one procedure in the title of the company. At some point, you can't just keep adding services to the title or it becomes unwieldy to put a sign out front that says, 'Hunter LASIK & Cataract & Glaucoma & Bionic Eyes & Eye Color Changing & Personal Robot Eye Repair."

We thought about Hunter Eye Clinic, but felt like people don't love the idea of going to a "clinic" and we wanted the place to feel homier and more peaceful than a clinic anyway. The first version of Hunter Vision was actually Hunter Precision Vision. Then one day we shortened it in a conversation to its acronym and realized that "the new HPV place in town" didn't generate the right kind of buzz we were looking for. But we still liked Vision. And we wanted Hunter in the name since it was our last name and since our dad, also Joel Hunter, had done us the favor of making Hunter a likable name by being a genuinely good man who helped people in Orlando for 30 years. Boy, do I like my father. That's a whole different blog.

So there it was, Hunter Vision became the name. Just like naming your kid, it is hard a few years in to imagine the name being anything else. I speak from experience because my son is also named Hunter Vision.

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These articles are brought to you by Hunter Vision. We help people in Orlando discover life after glasses and contacts.
 
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